Client: The 'Greenshop Group' based in Bisely Gloucestershire. This Group of companies operates out of their own eco-building, which has won just about every eco award and accolade under the sun... which incidentally, provides most of their electricity... and hot water... which incidentally, is collected via their dedicated rainharvesting systems.
The first visual depicts a company ethos which matches their products. The second makes use of a not so obvious fact about Auro natural paints. The Auro Natural paint factory is sited by it's own fields of linseed, the main ingredient - so saves on transport costs. It's also a carbon neutral factory.
Brochure cover for Auro Natural Paints. The object was to counter the popular misconception that natural paints are somehow inferior to their chemical counterparts. The fact is that they are equal and in some cases (wood treatments for example) superior. The logos visuals were variations on a theme attempting to integrate paint into the group's corporate look.
The name Bijok lent itself to the final logo design. The website - bijok.net... continues the not so grey fun theme. Roger Busby had not seen another Forestry consultant's business card depicting a lone tree. A barely formed forest suggested a greater need for consultancy.
